Social Pug Profile | Jaffa

Jaffa's Social Pug Profile |

It is that time again where you get to know a pug from the social media scene in our popular  Social Pug Profile series. This week you will get to know a little guy that I love seeing pop up in my Instagram feed. His name is Jaffa and he is the spunky model and face of the brand Oh Jaffa. You are going to love getting to know this little guy.

Name: Jaffa

Age: 4 years young!

Birth date or Gotcha Date: My mumma celebrates my birthday 4 days after Christmas, and 3 days before the New Year. I think that makes it 29th December.

Where do you live? I was born a country gentleman in the town of Tamworth, but now call Sydney, Australia home.

Jaffa's Social Pug Profile |
What is your favourite time of the day? Definitely meal times! I love food!

What is your favourite food? BISCUITS! I live for biscuits.. yum!

Do you have a toy that you can’t live without? I used to have this dog plush when I was a baby, but my mumma chucked it away when it got all ratty. I thought it was still in good shape, so I was pretty upset about it. These days, I don’t play with toys much, I’m more interested in a good chew. I really like deer antlers!

What do you hate the most? I hate being left home alone on the weekends. Weekends are supposed to be fun, staying home alone is definitely not fun!

Jaffa's Social Pug Profile |
What do you love the most? I love my mumma. She’s the best a pug could have.

Do you have any bad habits? I’d like to think I’m an angel with no bad habits. But of course my mumma thinks otherwise. She hates it when I bark at other dogs just because they won’t say hi to me. I mean, I’m calling out to them so we can say hi to one another! I’m not sure why she gets so upset about it.

What do you think is your best quality? I am very gentle. My mumma loves hand feeding me and I never ever bite or even scrape her fingers.

What does a typical day look like for you? I usually wake up earlier than my mumma, so I have to wait for her to wake up. We get ready for the day, then I get breakfast. Mumma and I know how important it is to start the day off with a good breakfast! After breakfast, we take a nice morning walk. On weekends, we usually go to a local café for breakfast (2nd one for me).  After breakfast, I usually take a nap, chew on an antler, cuddle with mumma, and sit by her side while she works. Days are fun and I am always looking forward to dinner time because I just love eating. After dinner, mumma and I go for an evening walk. Once we’re back home, I like to have a nice chew on an antler, cuddle some more with mumma, and then politely remind her to give me my favourite biscuit before going to bed.

Jaffa's Social Pug Profile |

What is it like to be the face of and the reason behind such a wonderful brand as Oh Jaffa? It’s fabulous! Mumma and I make a great team. I supervise my mumma while she works on the products. I make sure she produces the best work she possibly can. I also contribute in other ways. Let’s face it, I provide loads of inspiration for my mumma. I also model for all our products. Modelling is really hard work, you know? I’d like to think I’m pretty good at it, too! *winks*

What are the perks of being the pug behind a business? Countless, really. I think my favourite part is meeting so many new people & their pooches! Whenever possible, I personally deliver orders to our customers. It’s another way for me to make new friends & have a lot of fun!

Where can we follow your daily adventures? Mumma and I catalog our daily adventures on Instagram. You can find us at @ohjaffa and @jaffaxie . You can also check out our website for even more cool stuff!

Jaffa's Social Pug Profile |

I hope you have enjoyed getting to know Jaffa in this Social Pug Profile interview and be sure to leave a pug love note for him in the comments below.

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Kristy Beck

Kristy Beck

Owner & Content Producer at The Pug Diary
Kristy is the founder and editor of The Pug Diary, a photographer and pug mum extraordinaire to Ref + Serina. Kristy has combined her passion for photography with the love of pugs to bring you all of her knowledge of pugs and more to you through The Pug Diary.

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