Confessions of a Pug Mum: Dressing Pugs Up

Before I got a pug, one of the things I said I would never do is dress them up in clothes. I didn’t want to be one of those of people who did that. I thought it was completely ridiculous that people were dressing pugs up. Boy did that change….

I got Ref in the middle of Spring. I never bought him any clothes. He just had his collars and plain harnesses. Just the essentials. Then Winter came. And it changed everything. I noticed that Ref didn’t like the cold at all. So off to the shops I went. I still wasn’t going to be one of those people. I got him one of the plainest coats you could find. Just to keep him warm. That was the entire purpose of it.

Confessions of a Pug Mum: Dressing Pugs Up |

I think Ref wore the plainest coats for 2 or 3 winters. Then I joined Instagram. And I really got into photography. I saw how many dogs got dressed up and how much character it added to the photos. He was totally adorable already but I thought about how cute he would look in a little hoodie jumper or a bow tie. So I bought some. The hoodie was to keep him warm but look cool at the same time. And the bow ties… OMG the bow ties. Don’t get me started on the bow ties. They were sooo cheap and super adorable. They made for great props in my photos.

Confessions of a Pug Mum: Dressing Pugs Up |

With every photo I took of Ref dressed up in bow ties or hoodies that I posted to Instagram, I saw how popular he started to become. So it got me thinking. What else could I do. eBay is such a bad place. I found super cheap costumes and other types of clothes. I bought t-shirts, collared shirts, jumpers, jackets, pyjamas and other costumes like animals and characters. It was no longer just about keeping Ref warm. It was about taking photos that people would like.

Confessions of a Pug Mum: Dressing Pugs Up |

I kept buying outfits. I kept dressing Ref up. I kept taking photos. I kept sharing them on Instagram. I enjoyed it. And Ref was totally fine with it. He would let me know if he didn’t want to do or wear something. He knew he would always get rewarded with treats too. There were now so many outfits that I bought Ref his own wardrobe. Plus there are so many outfits that are boxed away for events like Christmas.

I still buy Ref outfits. And Serina too. But not as many as I used to. It has become more for warmth again. Plus some for fun photos. I became one of those people. I admit it. I’m not ashamed of it, well not anymore. Dressing up pugs, it’s my thing now.

Confessions of a Pug Mum: Dressing Pugs Up |

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Kristy Beck

Kristy Beck

Owner & Content Producer at The Pug Diary
Kristy is the founder and editor of The Pug Diary, a photographer and pug mum extraordinaire to Ref + Serina. Kristy has combined her passion for photography with the love of pugs to bring you all of her knowledge of pugs and more to you through The Pug Diary.


  1. Avatar Wayne Slater on January 27, 2019 at 7:05 pm

    We got Lola as a five year old she came with some clothes personally I don’t mind her coat but won’t put any thing else on her but it’s personal choice and good luck and happy pugging from a pug owner in Britain

    • Kristy Beck Kristy Beck on January 30, 2019 at 9:37 am

      Dressing pugs up is certainly not for every human or pug.

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